A SEO Specialist

So you have a website (or an idea) and want the world to know about it. What do you do now? It is suggested that making your site search engine friendly should be your number one priority, no matter what form of marketing you use to promote your site and regardless of the services you offer. Search engines deliver free relevant traffic that has turned businesses into industry leaders. 80% of all internet users use search engines like Google, Yahoo and MSN every time they log on. To make sure your site is indexed in the search engines, you either have to read each of the search engines' guidelines to see what it is you have to do to get your site submitted, indexed and seen; or you can hire a SEO specialist.

A SEO specialist is someone that specializes in helping sites not only get indexed but also helps them gain visibility by strategic search engine placement.

SEO specialists specialize in analyzing and researching your company's industry to determine the best ways for your site to rank high on the engines for terms delivering the most traffic that is relevant to your business.

A SEO specialist focuses on implementing your targeted keyword throughout your content and in other places within your web page. Some of these places include the title tags, internal links, body content, META's, etc. He or she also structures your site in a way that makes it easy for spiders to crawl your whole site and to index everything you want promoted.

Another specialty a SEO specialist possesses is promoting your website and it's content by building backlinks to your site. Google in return will count these links as votes authorizing your content. Besides getting votes for the search engines, building links drives traffic to your site and if your site is worth anything, visitors will bookmark it, link to it or tell friends about it.

A SEO specialist is a specialist because he or she knows which sites' backlinks are links that will help your rankings for terms that generate traffic and revenue. Believe it or not, you can't just submit your site to directories and call it a day. Your site needs to be 'vouched for' by other authority sites in your industry and multiple relating sites.

When choosing a SEO specialist it's important to remember that there are tactics cheating SEO's use to get web sites banned. Find a SEO that understands the search engines' algorithms and only uses 'white hat' SEO techniques that is promoted by Google's Webmaster Guidelines & Microsoft's Best SEO Practices.

Article Written by James Harrison; SEO specialist @ SEO by the Hour.